Independent University, Bangladesh
Mr. Abul Khair Jyote
Mr. Abul Khair Jyote
Lecturer A
Department of Marketing,
School of Business & Entrepreneurship
Room No: 3006
Email Address: akj.iub@iub.edu.bd
Phone Number: 2132

    Research Profile







Legends:
Patent,
Journal Paper,
Conference Paper,
Book Chapter,
Others

Jyote, A., & Kundu, D. 

, "Factors related to the term "Halal" affecting the Purchase Intention of Non-Muslim Consumers in Bangladesh", Journal Of Management And Economic Studies, 2(1), 70-78. doi: 10.26677/tr1010.2020.428, , 2020, (Link)

Independent Business Review, 12, 48-59., , 2019, (Link)

Jyote, A. K., Kundu, D. 

, "“I will buy these as she said so” – Factors affecting beauty bloggers’ influence on the purchase intention: An Exploration on Beauty Market of Bangladesh?. ", 2019 ICBMANSOIN - 19 International Conference on Business Management and Social Innovation, Thailand , 2019,

Saha, S.P., Jyote, A. K. Islam, T. 

, "Analyzing the Factors Affecting Long-Term Relationship between Manufacturers and Retailers.", World Journal of Social Sciences, 8(3), 84-93. , , 2018, (Link)

Independent Business Review, 11(1/2), 50-59., , 2018, (Link)

Jyote, A. K., Prodhan, I.A. 

, "Does Online Reviews Posted on Social Networking Sites Affect Consumer Attitude towards a brand?. ", 2018 ICBTS International Multidiscipline Research Conference , , 2018, (Link)

Saha, S.P., 15TH Asian Business Research Conference , , 2017, (Link)

Kamleitner, B., & Khair Jyote, A. 

, "How using versus showing interaction between characters and products boosts product placement effectiveness", International Journal of Advertising, 32(4), 633-653., , 2013, (Link)

Kamleitner, B., & Jyote, A. K. 

, "Product Placed Versus Product Interacted: Does It Matter?.", European Advances in Consumer Research, , 2011, (Link)

Kamleitner, B., & Jyote, A. K.  

, "The Effect of Protagonist-Interaction on the Effectiveness of Brand Placements.", 39th European Marketing Academy Annual Conference, , 2010, (Link)
  1. BBA499A (Coordinator) : Internship
  1. MKT 201 : Principles of Marketing
  1. MKT 302 : Advanced Marketing Management
  1. MKT 330 : Sales Force Management
  1. MKT 340 : Advertising
  1. MKT 350 : Services Marketing
  1. MKT 401 : International Marketing
  1. MKT 481 : Consumer Behavior

* May 2014 – Continuing.  

Senior Lecturer, Department of Marketing (School of Business and Entrepreneurship), Independent University, Bangladesh.

 

* August 2011 – May 2014 

Lecturer, Department of Marketing (School of Business and Entrepreneurship), Marketing (School of Business), Independent University, Bangladesh. 

 

* May 2010 – August 2011 

Lecturer, Marketing (School of Business) & Assistant Proctor, University of Liberal Arts Bangladesh.

 

* May 2007 – September 2008

Client Service Executive (Brand), MMX Advertising Ltd (MACOMM), Dhaka, Bangladesh.



  • Received “Student Service Excellence Award” from Independent University, Bangladesh
  • Received grant from Centre for Business Policy Research, Independent University, Bangladesh.
  • Member of Accreditation Council for Business Schools and Programs (ACBSP)

  • MSc International Marketing, 2009
    Queen Mary, University of London
  • Bachelor of Business Administration , 2007
    Independent University, Bangladesh